Services

These are the most common areas of need among small-to-medium-sized businesses looking to incorporate public relations into their business operations. What you pick will depend on your budget and your current public relations function.

Full Service Public Relations

Retainer Services

Focus on what you know – your company and your business. Bring me on board for a set fee every month, and I’ll work for you every day to make sure your public relations function is working in high gear. If it’s a full public relations team you need, I’ve got the resources. Once we set your goals and objectives, we’ll build a public relations plan that ensures you achieve them.

A La Carte

Evaluation

Show me what you have, and I’ll tell you what you’re doing right and where you can make some improvements. It’s a free one-hour consultation I offer to any business interested in creating or growing their public relations function.

  • Mission Statement
  • Unique Selling Proposition
  • Key Messages
  • Determination of Target Audience(s)

Development of Core Brand Materials

These pieces set the tone and direction for all of your communications efforts. They’re a guidepost for you and me. They help us decide which audiences you should talk to, who is going to be interested in your product or service, what motivates you as a company and what it is that differentiates you from the competition. In working with me, this is a prerequisite, the foundation of your strategy.

Media Kit

This is a collection of written materials you can give to anyone wanting to know more about your company. Its original intention was for media, and it should definitely be available on your Web site, on disc and in paper format. But it can be multi-purposed. For example, it makes a great selection of information for new employees.

Media Training

Media training is a must-do exercise to empower you and your key spokespersons to fearlessly promote your company to anyone who will talk to you about it, including members of the media. It allows your and your team the chance to practice staying on message without sounding like a robot. It’s a no-fail zone, where you can work through worst-case scenarios and practice appropriate responses. In addition, it helps you become a better interview subject. Because when it comes to media and your target audiences, it’s not about you. It’s about the information you can give that will help them write a better story or make a decision in selecting a product.

Support/Augmentation

If you’re looking for an expert writer, planner and project manager to temporarily augment your team for a one-time event or an indefinite period of time, I offer support in the following areas:

  • Writing and Editing for Internal/External Pieces (i.e., corporate newsletters, Web sites, scripts, speeches, etc.)
  • Event Planning
  • Project Management for Corporate Initiatives
  • Product Launches

More

There are many different ways you can employ public relations into your business, and I’d love an opportunity to help you do it. If you don’t see what you’re looking for here, give me a call, and we can discuss it further.